How the perfect marketing plan would work

Depending upon who you ask a marketing plan is either a necessary evil or tremendous waste of time. - That’s such a shame, but I think I’ve finally come to understand why this is.

A well crafted marketing plan should be one of the most important strategic steps a business takes, but there’s a disconnect. Marketing plans get created, but never used because, once put to paper or ether, they don’t easily relate to the real life experience of a business. They get created but never installed.

http://www.ducttapemarketing.com/blog/2007/09/20/how-the-perfect-marketing-plan-would-work/